Supergoop Sidekick

Key Message: A superhero themed product extension to help motivate children to want to apply sunscreen in their everyday routines.

Design Strategy: The design throughout the campaign shows a comic book, graphic style to reflect the brand messaging.

Target Audience: Parents of young children that don’t like putting on sunscreen; the children themselves.

This project includes a new line of product packaging, a thermal billboard and print ad, an Instagram carousel ad, experiential pop-up event, branded installations, a microsite, and brand film. The campaign was done in collaboration with Markie Salter (copywriter), Alex Hartinger (art director), and Patrick Eng (creative technologist).