SproutSpace

Key Message: Children "Take Root" at age nine, learning habits that can affect their education, social life and romantic relationships even 20 or 30 years later. From homeschooling to physical or mental disabilities, many children are not given the tools to succeed long term.

Design Strategy: The campaign design reflects a childlike, illustrative strategy that attracts kids and parents alike.

Target Audience: Parents of young children that struggle with developing heathy habits.

This project includes print magazine ads, an experiential installation, merchandise, an app, an Instagram carousel ad, and a Youtube ad. The project was done in collaboration with copywriter Markie Salter.