Viktor & Rolf

Key Message: The brand’s famous fragrance, Flowerbomb, is the ultimate ode to romance, femininity, and the power of nature's beauty.

Design Strategy: The photography of the campaign is the highlight with elements to inspire feelings of nostalgia and love.

Target Audience: Women aged 25-35 looking to purchase a romantic, floral scent.

posters mockup.jpg
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direct mail mockup.jpg
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pinterest mockup.jpg
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This project includes OOH campaign posters, a direct mail card, a Pinterest targeted ad, a website takeover image, and an Instagram story ad. The project was done in collaboration with photographer Allison Martinek, all photos featured are original.

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