Gushers

Gushers official Instagram account reacted to my campaign.

Key Message: Gushers are a relevant snack brand to young kids and their parents that feature a burst of fruity flavor with each bite.

Design Strategy: The print campaign uses hand-rendered typography with a bold, illustrative style to attract a younger audience.

Target Audience: Children aged 6–15 who want a fun lunch snack; parents who need an easy solution to packed lunches.

This Gushers campaign is formatted to single-page magazine sizes. The design uses hand-rendered type using Procreate, Adobe Illustrator, and Adobe Photoshop.