Pepsi (Fruit Fizz)

Key Message: Pepsi’s new line of sparkling drinks, Fruit Fizz, are a fun and healthy way of enjoying your favorite fruity flavors.

Design Strategy: This digital integrated campaign is meant to change the younger demographic’s perception of Pepsi as a youthful and modern drink brand.

Target Audience: Teens and millennials aged 16-26

The Pepsi Fruit Fizz campaign includes a packaging redesign, Instagram ads, an interactive billboard mini-game, a TikTok in-app mini-game, and an audience Twitter poll. This campaign project was created using Adobe Illustrator and Photoshop.