Girlfriend Collective

Key Message: Girlfriend Collective is an inclusive and sustainable athleisure brand curating a lifestyle for all women.

Design Strategy: Using bold, colorful graphic elements to highlight the diverse group of women the brand stands for.

Target Audience: Diverse women (25-35) who want sustainable fashion that makes them feel good.

The integrated campaign includes a direct mail component, an augmented reality (AR) magic mirror installation, Instagram carousel ads, and an OOH billboard. All designs were created using Adobe Illustrator and Photoshop, and photography is taken from Adobe Stock.