Truff Hot Sauce

Shortlisted for Young Ones ADC (2023) - Craft in Art Direction

Key Message: Truff wants to create an elevated boys’ night experience that allows older men to connect with their friends in a fun, meaningful way.

Design Strategy: The integrated campaign uses sleek designs from Truff’s existing strategy to inspire the feeling of luxury.

Target Audience: Older men aged 35-45 looking to maintain long-term friendships

The Truff campaign includes limited-edition product and packaging design, a printed card insert, scented magazine spreads, an experiential pedal bar, and campaign swag. This campaign was done in partnership with a student design team: Alex Hartinger, Markie Salter, and Hannah McGarr.