Gymshark Pic-Proof

Shortlisted for Cannes Future Lions (2022) and Young Ones ADC (2023) - Innovation

Key Message: An integrated campaign to encourage women to feel more comfortable at the gym using innovative flash-proof garments.

Design Strategy: The campaign uses Gymshark’s existing branding with a sporty, athletic look focusing on female empowerment.

Target Audience: Young women interested in working out but fearful of many gym horror stories.

This project was done in collaboration with other student designers: Ryan Orebaugh, Ridhi Sharma, and Ashlyn Warner. The campaign was submitted to Cannes Future Lions awards for 2022 and was shortlisted for finalists.