Horizon BCBSNJ Socials
Project: Create a series of digital ads for Facebook highlighting upcoming holidays, all for Horizon Blue Cross Blue Shield of New Jersey. The ads are formatted for both a sponsored post and banner sizes.
Design Strategy: Using diverse images and masking styles to feature important holidays for Horizon consumers, as well are redirecting viewers to Horizon’s tips.
This social media series was created during an internship with MERGE, for their clients at Horizon BCBSNJ. The series was posted on Horizon’s Facebook page and was edited using Adobe Photoshop and InDesign, as well as photos from Getty Images.